Since breaking up with a conventional job and going solo 11 years ago, I have created a lifestyle which gives me the latitude and wriggle room that I love. It was a bold move, and I’m grateful for all the people who’ve given me the work to fuel my career aspirations, and earn my own living through feast and famine.
I have leveraged and built upon my expertise, and helped thousands of professionals to negotiate the stepping stones of their careers. I launched a website so potential clients could learn about me, how I worked and the services I offered. That website has been tweaked, plucked and re-styled more times than I’ve had soy lattes. About five years ago, I added a blog – which allowed me to capture and share my thoughts, and let readers learn a little more about me and how I work with others.
I tippy-toed my way into the social media jungle, soaked up ideas and was inspired. I almost drowned in the oceans of articles on building an online business. I have headaches from evangelical gurus shouting about the importance of building a tribe. I’ve invested in plenty of e-courses. I’m done with thinking. I need more doing and feedback.
However I know that if I’m going to take my career coaching to a wider audience, I need to crack the code in a way that’s faithful to how I like to work with people, and how I want to engage with them in an online world.
There are still a couple of things that I need to tackle as I build my community of online clients.
Find my inner athlete
Although I don’t have a competitive spirit, I do have an internal picture of where I want to take my business. It’s a kind of ‘big, hairy audacious goal’ – and a little woolly around the fringes. Ideas and possibilities excite and distract me. I need to take some of my own medicine and create a few loose goals with time-frames, and monitor my progress. But just thinking about the granularity of this process exhausts me. Some bright colours and images might make this discipline a whole lot sweeter!
Connect with a wider audience
Despite having loads of advice, tips, templates and software at my disposal, sometimes I feel like I’m hitting my head against a virtual wall. Although active in the online world, I have limited reach. One of my biggest surprises has been the potency of Facebook groups, which enable members to share and learn in a supportive environment. These groups also provide a testing ground as I develop e-courses that are welcome by the clients I’d like to attract, and help with their careers.
And while my own Career Style Challenge is an ongoing work in progress, I haven’t looked back.
This blog post is in response to Natalie’s 10 Day Freedom Plan Blog Challenge Day 1